We’ve said it before and we’ll say it again: you have to know your audience. So what can we learn from their success? It feels like these cultural phenomena have a few things in common. Like Salt Bae, they’ve capitalised on a viral moment without alienating the internet. So we can congratulate Ocean Spray’s marketing team on a job well done here.
You guys are getting paid meme mac#
Ocean Spray themselves enjoyed a spike in awareness and sales and Fleetwood Mac began to chart with the song that had soundtracked the video. The vibes? Immaculate.Īfter the video exploded, Apodaca was gifted a brand new truck by the brand (full of Ocean Spray, obvs) and signed a deal with a Hollywood agent for some ad spots.
Nathan Apodaca viral video was one of the best things to come out of 2020: a grown man skateboarding down a California highway, listening to Fleetwood Mac and drinking cranberry Ocean Spray. Then there’s Ocean Spray Guy - possibly the purest thing on the internet. Not to worry, though: she was soon signed by UTA agency and has since bagged a bunch of content work with brands Netflix and Sabra. Side-eying Chloe, anyone? The little girl whose iconic side-eye has been reused for all manner of reacts in recent years scored big last month when her parents sold the NFT of the original image for £54,000 to put towards her college fees.Īnd what about Brittany Tomlinson, otherwise known as Kombucha Girl? After a video of her trying Kombucha for the first time went viral, she was catapulted to notoriety and eventually fired from her job. It got us thinking about commercial enterprises born from other popular memes, and what brands can learn from it all. (Perhaps it’s best to think of it as a real life Cameo, rather than a dining experience). People are seemingly willing to pay extortionate prices to see Salt Bae sprinkle salt on their steak - and it’s been confirmed by punters that Salt Bae himself only appears to serve you when you order the most expensive items on the menu. And Gökçe has his online profile to thank for the success of these ventures.
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